Value Chain Managment
Today, Web technologies, mergers, acquisitions and competition, all
of them are driving organizations to stretch beyond imagination in
order to remain a market leader. There has been a paradigm shift
from e-Enabling business to Customer Retention and customer relationship management.
As customer is becoming more and more demanding, organizations need to react quickly to the exploding
volume of business with speed. It’s no surprise that today’s
turbulent economy has put a tremendous strain on technology
executives and their budgets.
There are many problems a manufacturer is facing today, starting
from procurement to production planning and marketing and
distribution and logistics etc., Companies have made significant
investments in their IT systems. Most organizations are finding that
their ERP solutions are not giving them the reporting and analysis
they expected. They have discovered that they need further
technology to integrate their ERP with outside data. The major
limitation of ERP system is that business intelligence often remains
hidden because there is no easy way to deliver it to manage desktop.
By overcoming this limitation, companies can fully leverage their
ERP Investments. A large part of this investment is driven by the
objective of sustaining and enhancing the company’s market presence.
While these investments have resulted in certain benefits,
the real potential can be unleashed only when the resources are
channellized by interconnecting with company’s associates, viz.,
dealers, distributors, and channel partners to maximize the effectiveness.