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Value Chain Managment
   Today, Web technologies, mergers, acquisitions and competition, all of them are driving organizations to stretch beyond imagination in order to remain a market leader. There has been a paradigm shift from e-Enabling business to Customer Retention and customer relationship management. As customer is becoming more and more demanding, organizations need to react quickly to the exploding volume of business with speed. It’s no surprise that today’s turbulent economy has put a tremendous strain on technology executives and their budgets.

   There are many problems a manufacturer is facing today, starting from procurement to production planning and marketing and distribution and logistics etc., Companies have made significant investments in their IT systems. Most organizations are finding that their ERP solutions are not giving them the reporting and analysis they expected. They have discovered that they need further technology to integrate their ERP with outside data. The major limitation of ERP system is that business intelligence often remains hidden because there is no easy way to deliver it to manage desktop. By overcoming this limitation, companies can fully leverage their ERP Investments. A large part of this investment is driven by the objective of sustaining and enhancing the company’s market presence. While these investments have resulted in certain benefits, the real potential can be unleashed only when the resources are channellized by interconnecting with company’s associates, viz., dealers, distributors, and channel partners to maximize the effectiveness.
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