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Art of Data Synchronization


A Key to Successful Supply Chain Management is Know the demand of your products and arrange for just in time replenishment of the product in the market before the competitors product is occupying the retailers shelf. The FMCG/White Goods/Consumer Durables Distributor who provides goods to the retailer are the key channel partners of the enterprise. Distributors provides the crucial demand information and is instrumental in penetrating the product of the company in the market by ensuring quick, quality and reliable service to the retailers.

Having known the demand, the manufacturer can plan for production, procure material with economies of scale to manufacture goods at competitive price and meet the demand of the products in the market and maintain the just enough stock to make sure that big chunk of investment is not locked up.

To gain the benefits of the supply chain the mechanism is required for channeling of the resources by interconnecting with company’s associates, viz., dealers, distributors, and channel partners for free flow of data & information for improved decision making, reduce inventory costs, improve transactional efficiency, reduce out of stocks and shorten order-to-cash cycles between manufacturers and retailers.

According to an estimate the companies that embark on B2B projects are estimated to waste $2.1billion by 2008 Without a data synchronization platform in place.

Chain Stores Management & Branch Automation

Enterprises depend heavily on timely information from their channel partners for improved production planning and draw strategies to compete in the market and for better time to market and reach the customers

There are many problems a manufacturer is facing today, starting from procurement to production planning and marketing and distribution and logistics etc., Companies have made significant investments in their IT systems, lowering hardware cost, lowering administrative & operational cost and lowering overall IT overhead is driving factor for any enterprise. Technology costs vary depending on the computing model organizations adopt. The TCO is associated with the purchase of hardware, software, networking, and staffing costs, such as administration, operations, development, support, software installation, software updates, and training, significantly outweighs the costs of hardware and software acquisition combined. Organizations can save tremendously using the appropriate technology to more effectively manage staff-related costs.

Most organizations are finding that their ERP solutions are not giving them the reporting and analysis they expected. They have discovered that they need further technology to integrate their ERP with outside data. The major limitation of ERP system is that business intelligence often remains hidden because there is no easy way to deliver it to manage desktop. By overcoming this limitation, companies can fully leverage their ERP Investments. A large part of this investment is driven by the objective of sustaining and enhancing the company’s market presence.

The real potential of value chain optimization can be unleashed only when the information is synchronized among the trading partners in Pre-Sales, Sales & Distribution and Post-Sales.

The important goal of the Manufacturer/Distributor is to maintain efficient business relationships with its Store / Branches / retailers. To fulfill this, manufacturer would like to achieve the following benefits from data synchronization process:

  1. Universal Product catalogue & item information at all locations.
  2. No addition / updating to item information by Retailer.
  3. Reduced lead time for introduction of new product lines
  4. Streamlining of product promotion process
  5. Reduced errors in Sales orders and invoices
  6. Get Consolidated Sales & Stock report of all the branches
  7. Get Product Movement
  8. Decide on Movement of Slow moving product from zone-a to zone-b.
  9. Reduced out of stocks & Increased speed to shelf for new items
  10. Reduced merchandizing time on item updates
  11. Reduced errors in purchase orders and invoice reconciliation.

To achieve the above, retailers need to use the ArtDS client software for data synchronization. Quicksoft, ArtDS defines foundation for trading partners to exchange this aligned data between them and synchronize crucial information among the channel partners.

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