Mobile Marketing / SMS Marketing is the use of the mobile medium as a communications and entertainment channel between a brand and an end-user. Mobile marketing / SMS Marketing is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place.

Mobile Marketing Applications & Services: Mobile Marketing / SMS Marketing can be used in number of ways. Some examples are listed below:

• Product launch
• Sales promotion
• Thematic Ad based promotions
• Brand awareness
• Event promotion
• Interactive TV
• Location based services
• Mobile coupons
• Market research
• Feedback
• Contests
• Branded advergaming
• Loyalty programme

Mobile Marketing Benefits: Mobile Marketing on its own or as a part of a media mix has several unique benefits as follows:

• Immediacy - SMS is delivered in seconds
• Cost - Significantly cheaper than other media
• Interactivity - Possible to engage the consumer in a dialogue
• Proximity - Mobile is always in the pocket
• Digital - A medium allowing for deep campaign analysis
• High reach - Over one billion mobile subscribers globally
• Personal - Communication to an individual
• Viral - Fun factor allows for epidemic phenomenon

Mobile Phone Shop Management Software   Quicksoft, TrakIMEI is a full fledged Logistic Invoicing, Servicing and Accounting and Inventory Management Software to accurately manage your inventory of mobile phones with Unique tracking of phones by IMEI number.more...