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What is Mobile Marketing / SMS Marketing?
Mobile Marketing / SMS Marketing is the use of the mobile medium as a communications and entertainment channel between a brand and an end-user. Mobile marketing / SMS Marketing is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place.

Mobile Marketing Applications & Services: Mobile Marketing / SMS Marketing can be used in number of ways. Some examples are listed below:
  • launch
  • Sales promotion
  • Thematic Ad based promotions
  • Brand awareness
  • Event promotion
  • Interactive TV
  • Location based services
  • Mobile coupons
  • Market research
  • Feedback
  • Contests
  • Branded advergaming
  • Loyalty programme


Mobile Marketing Benefits: Mobile Marketing on its own or as a part of a media mix has several unique benefits as follows:
  • SMS is delivered in seconds
  • Cost - Significantly cheaper than other media
  • Interactivity - Possible to engage the consumer in a dialogue
  • Proximity - Mobile is always in the pocket
  • Digital - A medium allowing for deep campaign analysis
  • High reach - Over one billion mobile subscribers globally
  • Personal - Communication to an individual
  • Viral - Fun factor allows for epidemic phenomenon


Mobile Phone Shop Management Software
Quicksoft, TrakIMEI is a full fledged Logistic Invoicing, Servicing and Accounting and Inventory Management Software to accurately manage your inventory of mobile phones with Unique tracking of phones by IMEI number.

Short Message Service   |   How Messaging Works   |   Future of Messaging.   |   Mobile Marketing / SMS Marketing - how does it work?  |   Mobile Marketing jargon made simple

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