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What is Mobile Marketing / SMS Marketing?
Mobile Marketing / SMS Marketing is the use of the mobile medium as a communications and entertainment channel between a brand and an end-user. Mobile marketing / SMS Marketing is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place.

Mobile Marketing Applications & Services: Mobile Marketing / SMS Marketing can be used in number of ways. Some examples are listed below:
  • launch
  • Sales promotion
  • Thematic Ad based promotions
  • Brand awareness
  • Event promotion
  • Interactive TV
  • Location based services
  • Mobile coupons
  • Market research
  • Feedback
  • Contests
  • Branded advergaming
  • Loyalty programme

 

Mobile Marketing Benefits: Mobile Marketing on its own or as a part of a media mix has several unique benefits as follows:
  • SMS is delivered in seconds
  • Cost - Significantly cheaper than other media
  • Interactivity - Possible to engage the consumer in a dialogue
  • Proximity - Mobile is always in the pocket
  • Digital - A medium allowing for deep campaign analysis
  • High reach - Over one billion mobile subscribers globally
  • Personal - Communication to an individual
  • Viral - Fun factor allows for epidemic phenomenon

 

Mobile Phone Shop Management Software
Quicksoft, TrakIMEI is a full fledged Logistic Invoicing, Servicing and Accounting and Inventory Management Software to accurately manage your inventory of mobile phones with Unique tracking of phones by IMEI number.
more...

Short Message Service   |   How Messaging Works   |   Future of Messaging.   |   Mobile Marketing / SMS Marketing - how does it work?  |   Mobile Marketing jargon made simple

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