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What is Mobile Marketing / SMS Marketing?
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Mobile Marketing / SMS Marketing is the use of the mobile medium as a communications
and entertainment channel between a brand and an end-user. Mobile marketing / SMS
Marketing is a new addition to the media mix, with great opportunities for direct
interaction with customers and cost-effective data collection. Mobile marketing
is the only personal channel enabling spontaneous, direct, interactive and/or targeted
communications, any time, any place.
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Mobile Marketing Applications & Services: Mobile Marketing / SMS Marketing can
be used in number of ways. Some examples are listed below:
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- launch
- Sales promotion
- Thematic Ad based promotions
- Brand awareness
- Event promotion
- Interactive TV
- Location based services
- Mobile coupons
- Market research
- Feedback
- Contests
- Branded advergaming
- Loyalty programme
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Mobile Marketing Benefits: Mobile Marketing on its own or as a part of a media mix
has several unique benefits as follows:
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- SMS is delivered in seconds
- Cost - Significantly cheaper than other media
- Interactivity - Possible to engage the consumer in a dialogue
- Proximity - Mobile is always in the pocket
- Digital - A medium allowing for deep campaign analysis
- High reach - Over one billion mobile subscribers globally
- Personal - Communication to an individual
- Viral - Fun factor allows for epidemic phenomenon
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Mobile Phone Shop Management Software
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Quicksoft, TrakIMEI is a full fledged Logistic Invoicing, Servicing and Accounting
and Inventory Management Software to accurately manage your inventory of mobile
phones with Unique tracking of phones by IMEI number.
more...
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Short Message Service |
How Messaging Works |
Future of Messaging. |
Mobile Marketing / SMS Marketing - how does it work? |
Mobile Marketing jargon made simple
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