Mobile Marketing jargon made simple

Short Code - It is typically a 4 digit number which is accessible by subscribers of any mobile operator. Used where the recall value is important. Used for encouraging pull from the consumers. Is expensive than the long code.

Long code - A usual mobile number (maybe real or virtual) - works across all operators but cheaper than the Short Code. Has lower recall but potential for high usage in a closed user environment e.g. to interact with members of a loyalty card scheme.

Conclusion:
Mobile marketing / SMS Marketing is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection. Leading brands have adopted this medium and the number of companies actively using mobile marketing in their marketing strategies is growing rapidly. Selecting a mobile marketing service provider that understands the medium as well your requirements is the key to success. Ideally, service provider should provide software applications and access to its infrastructure with detailed MIS for post-campaign analysis

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