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Mobile Marketing jargon made simple
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Short Code
It is typically a 4 digit number which is accessible by subscribers
of any mobile operator. Used where the recall value is important. Used for encouraging
pull from the consumers. Is expensive than the long code
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Long code
A usual mobile number (maybe real or virtual) - works across all operators
but cheaper than the Short Code. Has lower recall but potential for high usage in
a closed user environment e.g. to interact with members of a loyalty card scheme.
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Conclusion
Mobile marketing / SMS Marketing is a new addition to the media mix,
with great opportunities for direct interaction with customers and cost-effective
data collection. Leading brands have adopted this medium and the number of companies
actively using mobile marketing in their marketing strategies is growing rapidly.
Selecting a mobile marketing service provider that understands the medium as well
your requirements is the key to success. Ideally, service provider should provide
software applications and access to its infrastructure with detailed MIS for post-campaign
analysis
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Mobile Phone Shop Management Software
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Quicksoft, TrakIMEI is a full fledged Logistic Invoicing, Servicing and Accounting
and Inventory Management Software to accurately manage your inventory of mobile
phones with Unique tracking of phones by IMEI number.
more...
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Short Message Service |
How Messaging Works |
Future of Messaging. |
Mobile Marketing / SMS Marketing - how does it work? |
Mobile Marketing jargon made simple
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