There are several options to communicate and engage with the consumer. See below:

• Push to the consumer
  The simplest model is to get a list of numbers (preferably profiled) and send a message to them. Simple. Get a target list, create the message you want to communicate and deliver the message as an SMS. You push your message to the target audience. Costs involved are the costs of the lists (you may have your own lists) plus the costs for sending the message.
  
  
• Pull from the consumer
  It is possible to invite the target audience to communicate to you - you advertise a long code or short code (explained later in the document) - basically a number where people text you - ideal if you want consumers to register their interest - whatever you receive from people - is available to use for analysis and/or for further targeting.
  
  
• Push-Pull combination
  Cool stuff - you know who to go after - communicate with them through text messaging - excite them enough to respond to you - the responses which come - you can act upon as per the demands of the campaign. A good way to communicate your ideas to a predefined audience - the really interested one - seek you.
  
  
• Pull-Push combination
  Interesting - you don't know whom to target or your needs are too generic - just advertise a long code or a short code on other media like print, TV etc. - when people show interest, you respond to them in a predefined and automated way. A good way for you to give additional information to people who are interested.




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Short Message Service   |  How Messaging Works   |  Future of Messaging.   |  What is Mobile Marketing / SMS Marketing?   |  Mobile Marketing / SMS Marketing - how does it work?   |  Mobile Marketing jargon made simple